It is not a dream anymore what we all have been referring to as a sustainable future. The reason is that we are all opting for sustainable living. It is perhaps one of the key beliefs the current generation’s Gen Z hold dearly to.
The ongoing realisation of the effects of our actions on the world we live in exposes fashion as a major culprit. There are actually a large number of changing areas in fashion towards sustainability. One sector where this value can be obviously observed is activewear.
This area of everyday fashion can be considered to be a strong pioneer.
It is time to untangle the knots of the famous and environmentally friendly sportswear. We think this is where innovation intersects with bland design. We also seek to find out the American brands that are at the forefront in the industry. The ones that are on the mission to make the next time you plan to sweat, more environmentally friendly than before.
The Rise of Sustainable Activewear
The fashion industry is notorious for its environmental impact. The industry contributes to pollution, waste, and significant carbon emissions. However, the tide is turning as more consumers demand change.
The idea of Sustainable activewear isn’t just about looking good; it’s about feeling good about your choices, too.
Innovations in Sustainable Activewear
One of the most significant shifts in sustainable activewear has been the move towards recycled materials. Traditional activewear often relies on synthetic fabrics like polyester and nylon, These materials are derived from fossil fuels. These materials actually contribute to microplastic pollution.
However, brands are now turning to recycled versions of these materials. They are giving a second life to plastic bottles. They are not just limited to that, they also are focused on reusing fishing nets, and even old garments.
1. Recycled Polyester
Recycled polyester is quickly becoming the go-to fabric. This material is made by breaking down used plastic and transforming it into new fibres. The result? High-performance fabrics. This is that fabric that wicks away sweat, stretches with your movements, and reduces the need for virgin plastic.
Brands like Girlfriend Collective are pioneers in this space, offering stylish activewear made from recycled water bottles. Their leggings, sports bras, and tops are fashionable. Along with that, they are also proof of how waste can be turned into something beautiful and functional.
2. Organic and Recycled Cotton
Some people might also appreciate synthetic fabrics but cotton remains a popular choice. Here we are talking of those seeking comfort and breathability. However, conventional cotton farming is resource-intensive. It also often relies on harmful pesticides.
As a solution to this organic and recycled cotton comes into notice. This uses less water and avoids synthetic chemicals.
Brands like PACT are leading the way. They are successfully producing organic cotton activewear. This is clothing that’s soft, durable, and eco-friendly. Their commitment to fair trade and sustainable practices makes them a favourite.
3. Eco-Friendly Dyes and Finishes
Dyeing fabrics is one of the most polluting processes in the fashion industry. It often involves toxic chemicals that can harm the environment and workers.
To combat this, brands are turning to eco-friendly dyes and finishes. The aim is to use less water and use the ones that are free from harmful substances. For instance, Allbirds has made waves with its use of natural dyes and sustainable materials.
They put materials like eucalyptus and merino wool to use. Their activewear collection combines these eco-friendly elements with innovative design. This actually makes sure you can work out in style without compromising your values.
4. Biodegradable and Compostable Materials
In a world where waste is a growing concern, biodegradable and compostable materials offer a promising solution. These materials are designed to break down naturally over time. Ultimately reducing the long-term impact on the environment. While this technology is still emerging in the activewear space, some brands are beginning to explore its potential.
Avocado is a standout. They offer activewear made from biodegradable materials that decompose when you’re done with them. This innovation ensures that your gear won’t contribute to the growing problem of textile waste.
Activewear Tomorrow
These progressions have created a ground for the activewear industry to move towards more continuous innovations. Especially as we are choosing more and more sustainable fashion.
It can be stated that the future of sustainable activewear will involve the emergence of new materials. That, along with better methods of recycling and increased clarity in the supply chain.
To Gen Z and beyond, sustainable activewear isn’t a fad that people will follow; instead, it is a message that individuals will share. It is sort of a way to bring a change in your attitude to match the change in your beliefs. It will imply making correct decisions aiming at the public’s welfare and the preservation of the Earth as a home. Thus, the next time you go for a workout or jog, do consider your pants or listen to your inner GenZ and opt for environmentally friendly athletic wear.
